By Jim Utter
Director of Journalism
With the new year, Autobell Car Wash is introducing an enhanced and updated website that it hopes will improve its customers’ digital interactions.
The goal of the website improvements is to offer a simplified and unified experience through an advanced point-of-sale (POS) system for customers who utilize the company’s website and Autobell App.
“Our new digital experience goes beyond convenience,” said Autobell President and COO Carl Howard.
“It’s about making every interaction with Autobell personal and pleasant, whether online, in the app, or at any of our car wash locations.”
Among the new features:
- Seamless experience across all touchpoints: Whether customers are using the app on their phones, browsing on a desktop, or visiting in-store, the new website ensures the Autobell experience remains consistent. Single sign-on allows customers to access their account across all platforms, providing a smoother journey no matter where they are or how they choose to initiate a wash.
- Personalized service with an integrated platform: Purchases made on the app or website are directly synced with Autobell’s new POS system. When customers arrive within a location’s GEO fence (a virtual boundary around a physical space), their name and vehicle details appear, allowing team members to greet them personally and provide a receipt for any purchases.
- Choose your wash: The website now offers an enhanced experience, allowing customers to manage their car wash plans, pre-purchase washes, earn and redeem rewards and more – all with the same convenience as the Autobell App.
The revamped website continues Autobell’s ongoing dedication to leveraging technology to simplify the car wash experience.
By providing an efficient, intuitive digital environment, Autobell continues to prioritize customer satisfaction and innovation.
Autobell, based in Charlotte, N.C., is celebrating 55 years of service. Founded in 1969 by the late Charles Howard Sr., Autobell is privately held and operated by subsequent generations of the Howard family.
The company currently operates 90 locations in the Southeast and Mid-Atlantic areas of the United States.
