By Jim Utter
Director of Journalism
In a perfect mixture of music and cars, two El Car Wash locations in Florida will hold celebrations this weekend to promote stops on J Balvin’s “Back to The Rayo” concert tour.
The exclusive activation, which will include J Balvin’s Rayo Car, will take place this Saturday and Sunday – Saturday at 2753 NW 87th Ave. in Doral and Sunday at 12015 Narcoossee Rd. in Orlando.
Both events, which will take place from noon to 4 p.m. ET each day and are free and open to the public, will include live music, photos with the Rayo Car and giveaways, including the chance for five attendees at each location to win a pair of tickets to J Balvin’s concert (March 22 at Miami for Doral location, March 21 at Orlando for Orlando location).
Born José Álvaro Osorio Balvín, J Balvin is a Colombian singer, often referred to as the “Prince of Reggaeton.” He is one of the best-selling Latin artists, with over 35 million records sold worldwide.
J Balvin’s fascination with cars began with a humble 1997 Volkswagen Golf named “Rayo,” a car that symbolizes his journey from obscurity to international fame and inspired an album of the same name.
The 1997 Volkswagen Gol (Pointer) began as a very simple red car but has evolved into a fresh aesthetic vision that includes silver chrome, a powerful sound system and sleek white interior.
“For me, Rayo is more than just a car. It’s a symbol of my early days in music,” J Balvin said in a statement. “It was there when my first songs came to life, my companion through late-night travels, first shows, studio sessions, and those unforgettable moments chasing my dreams with friends in Colombia.”
“Without Rayo, many of those memories might not have been possible.”
At each celebration event, attendees can see and take photos of J Balvin’s Rayo car; five attendees will win a pair of tickets to a J Balvin concert; one guest will receive a month of free car washes and a pair of concert tickets; guests will receive a black gift bag containing a keychain, air freshener, and towel; and there will be live music and radio station broadcast.
“At El Car Wash, we’re all about creating fun and engaging experiences that bring our community together, and partnering with J Balvin is the perfect way to do just that,” said Carly Klein, Senior Director of Marketing at El Car Wash. “We’re excited to give fans a chance to connect and enjoy this one-of-a-kind event.”
Founded in 2011 and headquartered in Miami, El Car Wash is Florida’s top express car wash operator. El Car Wash’s partnership with Warburg Pincus in 2022 has fueled its growth, with over 60 operating sites and a pipeline of 50 more.
