By Jim Utter
Director of Journalism
Glaze Car Wash is taking the “car wash experience” to a whole new level with a partnership with BrandXR, a leader in augmented reality (AR) experiences.
The two companies have partnered to launch an industry-first interactive AR mural that transforms the traditional car wash experience into an immersive brand journey.
The 3D mural installation will be unveiled today (April 15) at Glaze’s location in Kennesaw, Georgia.
“At Glaze Car Wash, we strive to create immersive and interactive experiences that you wouldn’t find in an ordinary car wash,” Joe Wilson, CEO of Glaze Car Wash, said in a statement.
“Our partnership with BrandXR enables us to bring our ‘Life is Sweeter with Glaze’ tagline to life in a way that surprises and delights customers and fosters shareable moments.”
The mural was painted by Chris Carlson, a professional 3D chalk artist and muralist. The AR mural is the centerpiece of Glaze Car Wash’s “Art Walk,” a collection of 3D street art and interactive installations that aims to transform the ordinary car wash into a destination experience.
The mural, which can be viewed here, encourages visitors to scan a QR code that animates the city of Atlanta’s iconic skyline, featuring interactive elements that respond to user engagement.
“We’re redefining the way brands engage with consumers in physical spaces,” said Moody Mattan, CEO of BrandXR.
“This collaboration with Glaze Car Wash illustrates how augmented reality can turn ordinary consumer experiences into unforgettable brand moments that foster engagement and encourage social sharing.”
The AR experience features multiple interactive touchpoints, including a dynamic “breaking through” animation that reveals Atlanta’s skyline being “glazed” in vibrant colors; a “Glaze Meter” that fills as users tap on factory elements, triggering a shower of glaze effects’ a surprise “Peach Drop” countdown animation; interactive elements, including a Ferris wheel and birds that respond to user movements; and a personalized “You’ve Been Glazed” selfie feature.
A recent study by Snapchat found that AR experiences enhance brand recall by 70 percent compared to traditional advertising, with 85 percent of users sharing their AR experiences on social media.
BrandXR is a no-code Augmented Reality platform and award-winning XR creative studio with offices in Detroit, Michigan, and Saudi Arabia. Renowned for its AR billboards and murals, BrandXR transforms static surfaces into captivating, interactive experiences that blend art, technology, and culture.
