By Jim Utter
Director of Journalism
CYBER Express Wash, a growing car wash brand based in Alaska which focuses on interior and exterior washes, has received significant new investment.
FTW Capital, a New York-based investment firm focused on underappreciated thematic investments, recently announced a partnership with CYBER Express.
The deal marks a major milestone in CYBER’s continued growth as the company expands its presence and redefines the future of express car care.
FTW Capital identified CYBER as a standout opportunity following what it described as “extensive due diligence” and is the firm’s first private investment in the car wash operator category, a reflection of FTW’s high selectivity and long-term conviction.
“FTW shares our long-term vision of bringing a premium, innovative car wash experience to a market that’s long been underserved,” said CYBER founder and CEO, Paul Horstkoetter.
“Their belief in our model and commitment to quality is a huge vote of confidence in what we’re building – not just for Alaska, but for where the industry is heading.”
With two additional CYBER locations secured in Anchorage, Alaska, the brand is primed to meet rising demand for elevated interior and exterior car care.
CYBER’s flagship location has set a new standard with its express interior detail model, blending speed, service, and advanced technology. FTW Capital believes CYBER’s model represents the next evolution in car wash services.
“What stood out about CYBER was their forward-thinking approach to the interior express model,” said Fritz Woelfel, Managing Partner at FTW Capital. “We believe this is where the industry is going.
“The challenge with interior services has never been demand; it’s been building a model that works at scale without compromising quality and profitability. CYBER is leading that charge with the operational know-how and market insight to so it right.”
FTW’s investment will fuel continued development, hiring, and infrastructure to support both local expansion and a scalable operating model.
“CYBER offers the rare combination of an innovative concept, strong local execution, and national growth potential,” Fritz said. “In our diligence, we spoke to operators across the country.
“Many want to crack the interior clean model, but very few are truly ready to take it on – it requires not just technology, but the right team, training, and customer experience. CYBER gets that.”
Focused on elevated service, express interior detail, and state-of-the-art design, CYBER hopes to position itself to lead a new era in express car care.
