By Jim Utter
Director of Journalism
AMP, a leading payment software and hardware platform in the car wash industry, recently launched a new quarterly report.
The AMP Industry Insights Report is a new quarterly publication designed to help operators navigate changing consumer behavior and market trends using real, actionable data.
Drawing from a network of over 7,000 car wash locations, the AMP Industry Insights Report combines platform-wide behavioral data with analytical expertise from NCS Washintel and Rubicon Analytics.
Each edition will feature top-line performance trends along with a focused deep dive on a key topic. The inaugural Q2 2025 report centers on customer demographics, breaking down how variables like age and gender influence visitation patterns, spending behavior, and loyalty to car wash locations.
“Our mission has always been to turn data into action,” Adam Trien, co-founder and CTO of AMP, said in a statement.
“With this report, we’re giving operators the kind of visibility that’s been missing – insights that go beyond ‘gut instinct’ and help teams compete with clarity and confidence.”
The AMP platform, which integrates software and hardware purpose-built for car wash operators, enables fast data capture across marketing, membership, and operational performance.
The AMP Industry Insights Report represents a natural extension of that platform, offering operators nationwide a new lens into industry benchmarks and customer behavior.
Key highlights from the inaugural Q2 2025 report include:
● Regional Growth Holds Steady: Compared to H1 2024, the first half of 2025 showed moderate regional growth, with the Central region slightly outpacing others.
● Quarterly Volume Trends Signal Strength: Following strong growth momentum from Q4 2024 into Q1 2025 (+9.4% YoY), volumes experienced a modest Q2 pullback, yet overall market fundamentals remain robust.
Future editions of the AMP Industry Insights Report will explore themes such as churn reduction strategies, loyalty program performance, and customer lifetime value.
To view the full report, visit: https://insights.ampmemberships.com/
