By Jim Utter
Director of Journalism
Sonny’s Enterprises recently announced the acquisition of WashMetrix, a premier business insight and performance management solution platform.
The move accelerates Sonny’s Quivio ecosystem and strengthens its leadership in complete business management. Quivio is Sonny’s revolutionary Car Wash Intelligence System.
Sonny’s now offers WashMetrix as part of its Quivio integrated suite, delivering unmatched visibility for car wash owners and operators. WashMetrix goes beyond reporting to transform data into actionable intelligence.
The acquisition of WashMetrix strengthens Sonny’s ability to execute its technology roadmap while maintaining its vision and ‘go-to-market’ strategy. Sonny’s accelerates delivery of planned capabilities, such as HR and accounting, and expands operational insights for customers.
“This acquisition is an accelerant to our strategy,” said Curt Hutchins, CEO of Sonny’s. “WashMetrix enhances Quivio with advanced business intelligence and operational analytics, giving our customers the most complete and accurate view of their performance.
“It allows us to bring these capabilities to market faster and with even greater impact.”
With WashMetrix, Quivio customers gain a new level of clarity in operations. By consolidating data across multiple systems, operators can compare performance instantly, uncover trends and close the books faster.
Sonny’s has positioned itself as a single source of technology, equipment and expertise. It simplifies vendor relationships and delivers an end-to-end carwash business management solution.
“WashMetrix was built to give carwash operators unmatched visibility and control over their entire business – far beyond just POS data,” said Rex Womble, CEO and co-founder of WashMetrix. “This acquisition marks a massive leap forward.
“By joining forces with Sonny’s, we’re embedding the power of WashMetrix into the industry’s most comprehensive car wash ecosystem. Together, we’re not just streamlining operations – we’re redefining how data drives smarter, faster and more profitable decision-making for operators of all sizes.”
Several Sonny’s customers already use WashMetrix. Sonny’s will soon integrate the platform into Quivio. Integration will give operators faster access to insights needed to run smarter and more profitably.
