By Jim Utter
Director of Journalism
DRB has launched a new mobile app to help car wash sites at convenience stores owned by K&G Petroleum connect customers with new services.
The branded car wash app is for Pure Auto Wash’s 33 car wash sites at K&G-owned convenience stores throughout Colorado and Nevada.
The app, powered by DRB’s Beacon Mobile technology, will allow the sites to provide customers with a convenient way to purchase, manage and redeem car wash services directly from their smartphones.
DRB Systems, based in Akron, Ohio, provides automated management systems, point-of-service terminals, hand-held, portable, touch-screen terminals, self-pay stations and loyalty promotion tools for the car wash industry.
Pure Auto Wash plans to use the app to roll out a monthly membership plan to customers while also providing a loyalty plan to drive pay-as-you-go visits for customers not interested in a monthly commitment.
“Beacon Mobile represents our commitment to providing a comprehensive ‘One-Stop-Shop’ experience for customers seeking food, fuel and car wash services,” Amar Preet Puri, K&G co-owner, said in a statement.
“By leveraging DRB’s technology, we’re modernizing our approach to meet today’s digital-first consumer expectations.”
Leveraging their existing investment in DRB’s Director enterprise management solution for inbay automatic washes, K&G selected Beacon Mobile to streamline customer interactions and maintain their market position in the competitive car wash sector.
“Our partnership with K&G exemplifies DRB’s mission to modernize the car wash customer experience through cutting-edge mobile technology,” said Alison Amira, Senior Director, Engagement Solutions.
“Beacon Mobile empowers convenience store car wash operators to offer frictionless, modern solutions that meet the increasing digital expectations of today’s consumers. The app drives increased retail traffic, which is the precursor to driving increased membership.
“So, not only does Beacon Mobile enable IBAs to launch membership programs, but it also helps them grow rapidly.”
The Pure Auto Wash app is now available for download on iOS and Android platforms.
K&G Petroleum is the largest 7-Eleven franchise owner in Colorado and owns 16 Jenny’s Market stores in the state. Many of Jenny’s Market and 7-Eleven locations have Pure Auto Wash locations.
