By Jim Utter
Director of Journalism
To assist in its efforts to serve car wash operators nationwide, Hoffman innovateIT Car Wash Equipment Company has expanded its sales staff.
Founded in 2018, Hoffman innovateIT is a family-owned and operated leader in car wash equipment manufacturing, specializing in durable, operator-focused solutions for high-volume car washes.
This expansion underscores Hoffman innovateIT’s commitment to serving car wash operators nationwide and marks a significant milestone in the company’s continued growth.
Scott Krissel, based out of Watkinsville, Georgia, joins Hoffman innovateIT as the Southeast Regional Manager, bringing extensive operational expertise to the role.
Alec Shaffer, based in Houston, Texas, will serve as the Western Regional Sales Manager. Shaffer’s deep industry knowledge spans equipment sales, distribution, and car wash operations.
Together, Scott and Alec bring over 30 years of combined experience to Hoffman innovateIT.
With this expansion into the Southeast and western United States, Hoffman innovateIT strengthens its ability to bring its cutting-edge solutions – including tunnel equipment, backroom equipment, water treatment systems, and more – to car wash operators across the country.
“Adding seasoned professionals like Scott and Alec to these key regions allows us to broaden our reach and ensure that more operators have access to the durable, innovative equipment they need to thrive,” said Joe Lawless, Hoffman innovateIT’s Sales Leader.
“This expansion reflects our mission to support car wash businesses in delivering a superior wash experience while optimizing operational efficiency.”
Tom Hoffman Jr., CEO of Hoffman innovateIT and Hoffman Car Wash, said the additions are part of the company’s continued development into an industry leader.
“As we expand into new regions, we remain committed to empowering car wash operators with the tools and support they need to succeed,” he said. “It’s an exciting time for Hoffman innovateIT, and we’re thrilled to bring our expertise to more distributor partners and customers across the nation.”
Hoffman innovateIT’s deep roots in the car wash industry, combined with its operator-centric approach, continue to position it as a top choice for high-volume operations nationwide.
Hoffman Car Wash, a family-owned and operated since 1965, has locations throughout New York State’s Capital Region, Hudson Valley, Mohawk Valley, Southern Adirondacks, Southern Tier, and Southwestern Vermont.
