By Jim Utter
Director of Journalism
ISTOBAL, the Spanish multinational market leader in the design, manufacture and marketing of car wash solutions, plans to unveil a pair of its latest innovations in next month’s ICA Car Wash Show in Las Vegas, Nevada.
The promotion is part of the company’s commitment to growth, innovation and sustainability in the North American market.
The two products – the M’WASH PRO and T’BRUSH Tunnel module – were developed specifically for the demands of the U.S. and Canadian markets.
ISTOBAL believes The Car Wash Show 2025 provides an exclusive platform to demonstrate the company remains at the forefront of technological advancements and sustainability for car wash operators.
“Our product portfolio is at the cutting edge, allowing us to anticipate new trends and ensure steady growth in North America,” said Ian Burton, ISTOBAL’s North American director of sales.
“By focusing on innovation, digitalization and sustainability, ISTOBAL is able to adapt to evolving market demands while delivering high-performance solutions that empower car wash operators and enhance the overall customer experience.”
Regarding the two new products ISTOBAL will showcase:
- The M’WASH PRO is a next-generation rollover system specifically designed for the North American market. It combines advanced technology, a sleek European-inspired design and the versatility of the FLEX5 line. This system delivers superior wash quality, enhanced control and seamless performance, offering multiple configurations, additional options and improved connectivity to optimize operations.
- The T’BRUSH module is a compact, high-efficiency tunnel system developed to double the coverage of traditional express wash equipment while reducing complexity with fewer components. This advanced design allows car wash businesses to maximize sustainability, customer satisfaction and profitability.
Recognizing North America as a key strategic market, ISTOBAL says it has focused its innovation efforts on developing and adapting equipment tailored to local industry demands.
Over the past 18 months, the company has expanded its portfolio, introducing solutions that meet the growing expectations of operators and consumers in the U.S. and Canada.
As ISTOBAL celebrates its 75th anniversary in 2025, it believes its presence at The Car Wash Show 2025 further reinforces its long-term commitment to the region, where it has established strong partnerships and expanded its operational footprint.
The company’s U.S. manufacturing and assembly plant in Bristol, Virginia, was established in 2011 and plays a crucial role in delivering high-quality solutions tailored to the needs of North American operators.
