NFL Hall of Famer Barry Sanders has joined El Car Wash as an ownership partner, aligning with the Florida-based express car wash company’s ambitious expansion into Michigan.
Sanders, widely regarded as one of the greatest running backs in NFL history, played 11 legendary seasons with the Detroit Lions. His involvement is expected to play a pivotal role in El Car Wash’s growth strategy in Michigan, leveraging his deep ties to the state.
“Barry’s legendary career, his dedication to excellence, and his deep ties to Michigan make him an ideal partner as we continue to grow and expand our footprint in the Midwest,” said Justin Landau and Geoffrey Karas, Co-CEOs of El Car Wash, in a statement. “His involvement will undoubtedly help us bring our vision for superior car care to a new region, and we couldn’t be more excited for what’s to come.”
Barry Sanders: A Legendary Partner
Sanders is no stranger to success. The 5-foot-8, 203-pound athlete redefined NFL rushing, leading the league in rushing yards four times and in touchdowns once. Known for his agility and elusiveness, Sanders played college football at Oklahoma State University, where he won the prestigious Heisman Trophy and was unanimously named an All-American.
After retiring following the 1998-1999 NFL season, Sanders returned to the Detroit Lions as a team ambassador in 2017. His legacy was further cemented in September 2023, when the Lions unveiled a bronze statue of him outside Ford Field.
“Becoming a part of the El Car Wash movement was the perfect opportunity for me to invest further in Michigan,” Sanders, 56, said. “The company’s impressive growth, dedication to excellence, and unique approach to customer experience are just a few reasons why I can guarantee you’ve never experienced a car wash like this.”
Expanding El Car Wash’s Footprint in Michigan
El Car Wash opened its first Michigan location in Brighton earlier this year, followed by a second location in Madison Heights just this week. The company plans to expand aggressively across the Midwest, tapping into Sanders’ influence and community connections.
El Car Wash has distinguished itself through successful sports partnerships and active community involvement. Over the past three years, the company has donated more than $350,000 to local organizations, collaborating with schools, hospitals, first responders, and charitable groups.
Additionally, El Car Wash has championed innovative hiring practices, including programs for neurodivergent individuals and veterans. These initiatives will be implemented in Michigan locations, reflecting the company’s commitment to creating jobs and building inclusive communities.
A Bright Future for El Car Wash
Sanders’ endorsement and ownership role position El Car Wash as a formidable player in Michigan’s express car wash market. With a proven track record of excellence and a commitment to innovation, the company is set to redefine car care in the region.
About El Car Wash
El Car Wash is a leading express car wash brand with locations across Florida and Michigan. Known for its superior service, community engagement, and commitment to sustainability, El Car Wash continues to set industry standards while expanding its footprint nationwide.
