By Jim Utter
Director of Journalism
Soapy Joe’s Car Wash recently opened its 25th location with a new site in San Diego County, California.
The site, at 6019 Pasel Del Norte in Carlsbad, held a grand opening celebration last week, which not only included free car washes but also free limited-edition “Soapy plushies” to every 25th car that visited.
“By expanding our footprint, we’re showing the San Diego community that what we mean when we say we’re invested in their lives,” Soapy Joe’s COO Isaac G. Lee said in a statement. “We’re not like every other car wash – we surprise and delight our customers every time they’re onsite and that is what we’re known for.
“The residents of Carlsbad will now have access to the Soapy Joe’s experience as well as efficient, high-end car care.”
Each wash at Soapy Joe’s comes with a citrus pre-soak, rinse, dry and Soapy Joe’s citrus scented air freshener. Customers can upgrade their washes to the Super Joe or Magic Joe options, which both feature rain repellent, tire shine and triple conditioner.
The Magic Joe wash gives drivers access to the brand’s industry leading Magic Graphene treatment, which effectively repels dirt and contaminants while providing a clear, glossy finish. Unlimited wash club memberships are available starting at $25.99 per month.
Voted the “Best Car Wash in San Diego,” four years in a row, Soapy Joe’s remains committed to serving the San Diego community.
To date, the company has donated more than $2 million to local organizations and has given away more than 120,000 free car washes to the community.
Soapy Joe’s car wash is a locally owned family business now with 25 locations serving San Diego County and prides itself in its commitment to the environment, using advanced water reclamation systems, and earning the International Carwash Association’s Water Savers designation.
