By Jim Utter
Director of Journalism
TruShine Car Wash hopes to showcase its brand in front of a legion of NASCAR fans this weekend at Bristol (Tenn.) Motor Speedway.
The locally owned express car wash has seven locations in the area of northeast Tennessee and southwest Virginia, all in close proximity to one of NASCAR’s iconic racing venues.
TruShine has joined Alpha Prime Racing for the second consecutive year in sponsoring the team’s No. 45 Chevrolet in an Xfinity Series race at the high banked, half-mile concrete oval.
Mason Massey will drive the No. 45 in Saturday’s race adorned with the shiny livery of TruShine wash brand.
“We’re excited to partner with Mason and Alpha Prime Racing,” KD Moore, owner of TruShine Car Wash, said in a statement. “This partnership represents the perfect combination of the speed and precision of racing and the shine we put into every vehicle that comes through our wash.
“We can’t wait to see Mason in action, and we look forward to bringing the TruShine experience to even more racing fans.”
TruShine also sponsored Alpha Prime’s No. 45 Chevrolet in last summer’s Xfinity Series race at Bristol with driver Stefan Parsons.
“We’re delighted to have TruShine Car Wash partner with our team,” said Tommy Joe Martins, president of Alpha Prime Racing. “Combining a top-tier car care brand with a high-performance race team is the perfect way to deliver a well-rounded experience for fans and customers alike.”
Massey, 28, has made 58 career starts in the Xfinity Series. His best finish of sixth came in the 2022 season at Atlanta Motor Speedway. He has made three starts this season, all with Alpha Prime Racing.
Saturday’s SciAps 300 race will air on the CW Network at 5 p.m. ET. Tickets are still available.
TruShine is family-owned and managed, with more than 40 years of business experience and utilizes state-of-the-art technology and top products to produce “A Great Shine Every Time!” for its customers.
Alpha Prime Racing, a NASCAR Xfinity Series team based in Mooresville, N.C., is owned and operated by NASCAR Drivers Tommy Joe Martins and Caesar Bacarella.
Founded in 2021, the organization has developed a diverse group of young drivers such as Rajah Caruth, Julia Landauer, Brad Perez, Leland Honeyman Jr., and Parsons.
