By Jim Utter
Director of Journalism
Spring is officially here.
The change in seasons provides the perfect marketing opportunity for some car wash operators to attract new business.
Whether it is erasing the sometime nasty remnants of months of winter weather or ridding your vehicle of the sudden and persist pollen buildup, there are plenty of reasons why car owners could use an incentive for a car wash.
Two prominent operators – Tommy’s Express Car Wash and Autobell Car Wash – have devised marketing promotions to target new business as the weather conditions begin to transition out of winter in most parts of the country.
Tommy’s Express is promoting a “Spring Clean Day” and will offer a free car wash to any customer at participating locations from noon to 4 p.m. on Sunday.
The company touts the promo as a “perfect opportunity” for car owners to wash away winter grime.
Washing your car in winter is important for several reasons, including the prevention of the buildup of road salt, debris and dirt that easily can get collected on roads, especially in areas that see a lot of snow and ice.
While road salt is great for driving safety, it can be harsh on your car’s paint and metal surfaces.
Tommy’s Express has more than 240 franchise locations across North America and is recognized as the No. 1 car wash franchise on the Entrepreneur Franchise 500 list.
As many parts of the country move into the warmer weather of spring, one of a car’s biggest enemies – pollen – is back.
Autobell Car Wash has a promotion to encourage drivers to purchase a membership to help maintain a car’s shine – minus the yellow dust.
While it might seem like a harmless seasonal nuisance, pollen can cause long-term damage to a car’s exterior. Pollen can be surprisingly abrasive. When left to sit on a car for too long, it can break down the clear coat, leading to paint damage over time.
Even worse, wiping it off with a dry cloth can create micro-scratches, making your car look dull and worn.
Autobell has designed its ‘Pollen Plan’ specifically for allergy season, offering a limited-time, three-month unlimited wash plan to keep the yellow dust at bay.
To take advantage, customers need to the code POLLEN25 to your cart at checkout and any unlimited plan purchased will automatically cancel after 90 days. The seasonal offer is only available until April 20.
