By Jim Utter
Director of Journalism
Woodie’s Wash Shack, one of Florida’s fastest-growing car wash brands, is accelerating its expansion strategy, announcing groundbreaking plans for several new sites.
Known for its iconic 1950s surf culture vibe, Woodie’s is focused on strategic, selective acquisitions and organic development as part of its plan to solidify its market position across the area of Tampa Bay, Florida, and elsewhere.
Last weekend, Woodie’s brook ground on what will be its 17th site, at The Grove in Wesley Chapel, Florida, a popular destination in Pasco County. In addition, construction is underway on a site at 1590 34th Street South in St. Petersburg.
Additional locations are forthcoming in Palm Harbor and Apollo Beach, expanding Woodie’s footprint further in the greater Tampa Bay area.
“We’ve been intentional about how and where we grow,” Paul Sigfusson, President and CFO of Woodie’s Wash Shack, said in a statement. “Our team is focused on high-quality real estate and delivering the best experience in the industry – and the numbers show its working.”
Woodie’s is actively pursuing acquisitions that complement their existing footprint in Tampa Bay, with a focus on filling in key areas where the Woodie’s presence is already strong.
By applying Woodie’s operating model and brand to existing car wash locations, the company sees an immediate lift in unit economics, guest satisfaction, and member growth.
“We were pleased to recently partner with United Community Bank as a financing partner to support our growth and look forward to continuing to expand our relationships with local lending partners and high net worth individuals who are backing the best car wash brand and operating platform in Tampa,” Sigfusson said.
Customer loyalty and brand strength has given Woodie’s a unique advantage in repositioning acquired sites under its surf-inspired concept – turning underperforming locations into success stories.
The company’s performance is outpacing industry benchmarks, particularly in membership growth. Woodie’s claims it has double the average number of active members per location compared to national industry averages – which it attributes to its operational consistency, distinctive branding, and community presence.
“There’s no question our model works – when we bring the Woodie’s experience, branding, and team culture into an acquisition, we see results fast,” said Randy Nicholls, Woodie’s vice president of operations.
“We’re not just buying sites – we’re bringing them into a movement that’s redefining car washing in Florida.”
Woodie’s has plans for “multiple” additional new locations to come later this year and in early 2026.
Woodie’s was founded in 2019 in Tampa Bay and is a former winner of the Tampa Bay Chamber of Commerce ‘Small Business of the Year’ award, as well as a two-time winner of “Best Car Wash of South Tampa” by Tampa Magazine.
